Resume

Chicago based product designer.

I use UX methodologies and storytelling to find clarity and value in the complex and ambiguous.

ZS Associates — Senior UX Designer

June 2021 - Present
B2B | SaaS | Healthcare | Web + Mobile Design

Leading design delivery and strategy for the ZAIDYN Connected Health product vertical, consisting of 5+ B2B SaaS products serving enterprise pharma companies

Previously led design for the ZAIDYN Field Insights mobile app, owning product design strategy and  day-to-day design delivery

Responsibilities:

  • Leading a UX design team, assigning responsibilities, reviewing designs,  and providing coaching and mentorship

  • Collaborating with product managers, client contacts, research teams, and engineers to define requirements and iteratively develop design solutions

  • Collaborating with the UX research team to gather app metrics and user feedback through various usability tests

    • Guerilla Testing

    • A/B Testing

    • Moderated and Unmoderated Testing

  • Organizing product roadmaps and design sprints through alignment with cross-functional teams

  • Leveraging design systems to ensure design parity and consistency across multiple integrated products and features

  • Creating presentations and narratives to convey design and product vision to product team, leadership, and client  audiences

  • Creating design artifacts, high fidelity designs and prototypes for feature implementation and client demos

ZS Associates — UX Designer

October 2017 - June 2021
B2B | SaaS | Healthcare | Web + Mobile Design

Individual contributor for “Javelin Incentive Compensation”, a web based platform that allows pharmaceutical sales reps to track their performance and payouts

Individual contributor for “Personalized Analytics” / “VERSO”, an omnichannel call planning and next best action mobile app for sales reps, powered by machine learning

Responsibilities:

  • Creating high fidelity designs and prototypes with Figma and Axure for feature development and usability testing

  • Regular collaboration with Product Management to ensure requirements are aligned with user behavior, and designs satisfy said requirements

  • Regular collaboration with Development teams to ensure design feasibility and assist with pull-through during implementation

  • Component library upkeep and maintenance

ULINE — UX Designer

October 2016 - October 2017
B2C | eCommerce | Web Design

  • Individual contributor for the ULINE.com web store

  • Planned and administered usability tests with end users

    • A/B Testing

    • Moderate and Unmoderated Testing

  • Designed the cart menu flyout and customer registration experience, contributing to a 15% decrease in sign-up abandonment

GrandCanal Solutions — UX Design Intern

June 2015 - Aug 2015
B2C | SaaS | Web Design

  • Individual contributor for the “Optimize” shipping and logistics platform

  • Designed dashboard UI and table components

NOTABLE PROJECTS

Pulse Planning (2025 - Ongoing)

Transformed a microsoft word template into a web based strategy tool for medical science liaisons

  • Designed and delivered an entire product working with a lean product team, ambiguous requirements, limited resources, and short timelines

  • Introduced design principles and UX methodologies to a team unfamiliar with collaborating with designers

Studio Medical Insights (2025- Ongoing)

Redesigned a business intelligence and inferential data platform for Pharma HQ business insight analysts

  • Delivered a large scale product redesign whilst establishing a design team presence within a brand new product org

  • Onboarded 5 enterprise pharmaceutical companies since Feb 2025 launch

  • Product has generated $550k in revenue YTD

ZAIDYN Field Insights (2020 - 2024)

3+ years of leading end-to-end product design for an AI/ML driven planning and next best action mobile app for pharma sales reps. 

  • SUS Score - Learnability, Comfortability, Ease-of-Use scores over 80.1

  • Contributed to integration with HEAP analytics platform with mapping and defining touchpoints, metrics, and flows

Education

San Jose State University
MS, Human Factors and Ergonomics
San Jose, CA
2014-2016

Baylor University
BA, Psychology
Waco, TX
2010-2014

Skills

Design Leadership

  • Driving design from problem identification to solution development and delivery

  • Strategic design thinking that aligns both business objectives and user needs

  • Cross-functional collaboration with product management and technical teams

  • Team management, coaching, and mentoring.

  • Champion for design principles and user centered thinking.


Design Skills

  • High and low fidelity wireframing and prototyping

  • Creating user flows, user story maps

  • Workshop and meeting facilitation

  • Communication and presentation skills to convey design rationale

  • Workshop and meeting facilitation

  • Scalable, iterative, and consistent designs

  • Design annotations and specs

  • Building and maintaining design systems

  • Understanding of human-centered design principles

  • Understanding of Xcode, Angular, React, Java, and HTML capabilities


Design Tools

  • Figma, Axure, Adobe Illustrator, Zeplin

  • Jira, Confluence, Trello, Slack, Teams

Awards

Celebrating Impact Award - ZAIDYN Field Insights, 2024
Winner - Best Product Team - ZAIDYN Field Insights, 2023